Investing pays off!

Let your guests experience the quality you stand for!

It's in the details...

I'd love to hear from you!



My parents used to say: “Erik, if you can make a trade of what you love, then go for it.” After two days of college I knew that beer is what I love best of all! Well over eight years of experience in bartending and a Masters degree in Communication Studies turned out to be the perfect preparation for a career in training the catering industry. In 2012 I established my own company (HorecaTACK) and, mostly by order of HEINEKEN®, travelled the world to share my passion. I take great pleasure in teaching several aspects of the catering industry, such as perfect beer treatment, guest-orientation and active sales.

With a good share of wit and repartee, I hold up a mirror to peoples' faces, and together we're going on a search for areas of improvement. On an equal level we'll look for hidden depths.

Explore HorecaTACK on social media


Investing pays off!


Your employees are the face of your company, and the face your guests will remember! In a fun and interactive manner, your staff will be trained and motivated to get to work in a professional way.

The Perfect Pint, and most importantly... Why?

Get more out of your customer's visit

An experience that will keep customers coming back!

Because it's your business...



Let your guests experience the quality you stand for!

Take your guests on a journey through the wonderful world of beer! Why does your pint taste just that bit better than the one of the guy next door?

Pints in Practice

The professionalism of the barkeeper marks the quality of your experience!


(special)Beers and food, that's very moreish


You can find some of my projects here


You can contact me in the following ways:

+31 (0) 6 48 72 35 47