“Guests will let me know when they need something”, “I think it’s pushy to ask if a customer wants another drink”, “If I ask a customer if they want to have anything to go with their coffee, it’s mostly ‘no’ anyway”. This is just a glimpse of the objections I hear from staff at almost every Active Sales training I do. But is this how it really works? Do guests really enter your bar or restaurant with a carefully thought-out plan? Or is there a lot to gain in this situation? If you ask me, there sure is! In which ways can we make guests as comfortable as possible and maximize profits at the same time? Together with you, I’m eager to find out!